PROMO exclusive: By the numbers January 2004 Special Report on Event Marketing in PROMO Magazine Lisa Holland, Opts Vice President/Partner, gives her two cents: Event marketing isn't new, but it is newly recognized for its potency and still-untapped potential. In this special report, PROMO editors take a fresh look at the directions in which event marketing is evolving, how it is viewed by consumers and where its impact is seen most strongly.