Opts clients have the advantage of working directly with the Principals. There is no "B" team. Our ideas and our experience are our currency. As a result, our quality control is all about mindset and process. We believe in continually learning new processes and testing new ideas. We educate ourselves continually — in our day-to-day practice, and by studying new products and practices as they become available.

All three partners read extensively — the major daily papers, blogs, magazines and books. We also attend conferences and trade events to survey the business landscape, and participate in exchanges of information with peers on a broad array of subjects. It is notable that each of the three partners reside in a different part of the country — New York City, the San Francisco Bay Area and Boise, Idaho. This has the distinct advantage of expanding our working hours across time zones, and exposes us to different communities and perspectives.

Michael is the founder and chief visionary for Opts Ideas, providing strategic and creative direction for most projects. Michael has produced thousands of events during his career and possesses the unusual ability to see and understand both the strategic and executional framework necessary to produce consistently outstanding events. In addition to running one of the most successful event companies in the Country, Michael consults with numerous startup companies and serves as a director on the board of the non-profit 100 People Foundation.
michael@optsideas.com

Solving production challenges and staging flawless events since 1984, Lisa has a depth of experience that makes her a valuable asset to any project. As Opts' executive producer and budget expert, Lisa is a primary force behind the company's success. Blessed with an eye for detail, she brings an elegance and effortlessness to live events and a brilliant sense of creativity in planning.
lisa@optsideas.com

Chris Fitzgerald leads the Opts business development and strategic marketing team with a focus on content and a gift for conceiving creative programs. He joined Opts after more than a decade with The Wall Street Journal where he served as Director of Marketing in Europe. Chris was responsible for some of the Journal's most innovative programs and events, including The Wall Street Journal Millennium Forum at Harvard Business School.
chris@optsideas.com