Washington Mutual

Project Description

This Seattle-based retail and mortgage bank was expanding its footprint nationally, and asked Opts for ideas to help them enter the New York, Chicago and Denver metro markets. Multiple ideas, including a one-day buyout of all Broadway theaters and a private event on Times Square helped bring them from zero brand recognition in the market to tied for two, with JP Morgan Chase, who ultimately bought their competitor.

Opts also created and produced their annual executive conference State of the Group for their 2500 top managers from around the country.

Anything we can think of, we can do.

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